Campus toolkit
Templates, calendars, scripts — ready to use
Everything a campus social media owner needs to actually run the page: an annual content calendar, a weekly planner, the approval checklist, caption starters, escalation scripts, shot lists and the monthly report. Download the CSVs, copy the scripts, print the checklist.
01 · Plan the year
Annual content calendar (July → June)
The Indian school year, month by month, with the anchor events and the content pillars that should dominate each month. Use it as the backbone of your yearly plan — a campus owner should never start a month wondering "what do we post?".
Download the annual calendar (CSV)
Opens in Excel, Google Sheets or Numbers. Add your campus-specific events in the extra columns.
| Month | Theme | Anchor events | Pillars |
|---|---|---|---|
| July | New session begins | First day of school · Nursery welcome · Parent orientation | Campus life · Learning in action · Faculty & pedagogy |
| August | Independence & identity | Independence Day (15 Aug) · Raksha Bandhan · Investiture | Learning in action · Student voices · Campus life |
| September | Teachers & learners | Teachers' Day (5 Sept) · Hindi Diwas (14 Sept) · Ganesh Chaturthi | Faculty & pedagogy · Student voices · Campus life |
| October | Festivals of light | Gandhi Jayanti (2 Oct) · Dussehra · Diwali countdown | Campus life · Parent & alumni · Learning in action |
| November | Diwali & Children's Day | Diwali · Children's Day (14 Nov) · Sports meet season | Campus life · Student voices · Achievements |
| December | Arts, sports, closing terms | Annual day rehearsals · Winter carnival · Term-end assessments | Campus life · Faculty & pedagogy · Learning in action |
| January | Republic & re-entry | Republic Day (26 Jan) · Board exam prep · Admissions open | Learning in action · Achievements · Parent & alumni |
| February | Farewell & board exams | Class 12 farewell · Board exams begin · Founder's Day (var.) | Student voices · Faculty & pedagogy · Campus life |
| March | Board exams & Holi | Holi · Board exams continue · International Women's Day | Campus life · Faculty & pedagogy · Learning in action |
| April | Results & admissions push | Class 10 & 12 results · Admissions closing dates · New session prep | Achievements · Parent & alumni · Learning in action |
| May | Summer camp & alumni | Summer camp · Alumni meet · Teacher training | Campus life · Parent & alumni · Faculty & pedagogy |
| June | Reset & environment | World Environment Day (5 Jun) · New session onboarding · Nursery admissions | Campus life · Learning in action · Student voices |
02 · Plan the week
Weekly content planner
The Mon-plan / Tue-Thu-shoot / Fri-approve / Sat-Sun-schedule rhythm made concrete. One row per planned post, one file per week, saved to the campus Drive.
Download the weekly planner (CSV)
Pre-formatted with every column an approver needs before a post ships.
03 · Approve before you post
Pre-publish approval checklist
The single campus approver runs down this list before anything ships. If any box can't be ticked, the post doesn't go live.
Brand
- Uses approved logo file (PNG/SVG from Logo Library) — not recreated
- Page name reads 'Seth M.R. Jaipuria School, [Campus]' — no abbreviations
- No political content, no competitor mentions
- Any ranking claim carries source + year in the same frame
- Scale claims match locked copy (60+ schools · 50+ cities · 55,000+ students)
Child safety
- No combination of name + face + class in the same post
- No roll numbers, phone numbers, or home addresses visible
- Parental consent on file for any featured student
- Results shown only in the Group-approved format
Design
- Template layout, grid, logo position untouched
- Only Figtree (digital) or Montserrat (print) fonts used
- Gold used as fill only — no Saffron Gold text on light backgrounds
- Image is sharp, on-brand, and not a stock photo
Content
- Drawn from one of the six content pillars
- Vertical format (9:16 Reels/Stories, 4:5 feed) — not letterboxed
- Captions burned into any video
- Caption: hook · context · soft CTA · 3-5 relevant hashtags
Sign-off
- Single campus approver has reviewed
- Scheduled in Meta Business Suite (not posted live)
- Source file saved to /Campus/YYYY/MM/ in Google Drive
- Filename follows YYYY-MM-DD_campus_topic.ext
04 · Write faster
Caption starter library
Fill-in-the-blank starters for the six situations every campus posts most. Copy, personalise, run through the approval checklist, ship.
Event recap
[Hook — one sentence on the moment] At [Campus] this week, our [class/club] took on [event]. The students led [activity], and what stayed with us was [specific detail]. Grateful to the [teachers / parents / partners] who made it possible. #SethMRJaipuria #JaipuriaSchools #[CampusHashtag]
Results (approved format)
We are proud to share the [CBSE Class 10 / Class 12] results from [Campus]. [Use the Group-approved results template — no raw lists, no roll numbers.] Congratulations to every student and thank you to the teachers and parents who walked this journey with them. #SethMRJaipuria #JaipuriaResults #[CampusHashtag]
Student voice
"[Short student quote — 1-2 sentences]" — [First name], Class [X], [Campus] [Two-line context: what the project was, why it mattered.] #StudentVoices #SethMRJaipuria #[CampusHashtag]
Faculty spotlight
Meet [Ms/Mr First Name], who teaches [subject] at [Campus]. [One line on what makes their classroom different — pedagogy, project, moment.] Our teachers are the reason a Jaipuria classroom feels the way it does. #FacultyStories #SethMRJaipuria #[CampusHashtag]
Festival / national day
[One-line greeting tied to the day.] Today at [Campus], our students [specific activity — parade, art, assembly, service]. [One line on what they learned.] Wishing every student, parent and colleague a meaningful [Diwali / Republic Day / …]. #SethMRJaipuria #[Festival] #[CampusHashtag]
Admissions announcement
Admissions are open at [Campus] for the [YYYY-YY] academic year, from [Nursery to Class XII]. [Two lines on what a Jaipuria education looks like at this campus.] DM us or call [number] between 9am and 6pm to book a campus visit. #JaipuriaAdmissions #SethMRJaipuria #[CampusHashtag]
Alumni update
Proud to share an update from our alumnus [First name Last name], Batch of [YYYY], [Campus]. [One-paragraph update — study, career, contribution.] Once a Jaipurian, always a Jaipurian. #JaipuriaAlumni #SethMRJaipuria #[CampusHashtag]
05 · When it gets sensitive
Escalation & response scripts
Media enquiries, legal threats, child-safety concerns, and virally negative posts go to Group Marketing before a public reply. These scripts are your holding lines while escalation runs in parallel.
Negative public comment (parent)
Hello [First name], thank you for taking the time to share this. We are sorry it reached you this way. Our team would like to look into it right away — I've DMed you now, please share the student's class and section so we can respond properly. — [Your name], [Campus]
Admissions DM auto-reply (out of hours)
Hi, thank you for your interest in Seth M.R. Jaipuria School, [Campus]. Our admissions team responds Mon-Sat, 9am-6pm. Please share your child's grade and the academic year you are applying for, and we will get back to you within 4 working hours.
Admissions DM live reply
Hi [First name], thank you for reaching out. Admissions for [YYYY-YY] are open at [Campus] for [Nursery-Class XII]. Could you share (1) your child's current grade, (2) the class you are applying for, and (3) a convenient time for a campus visit this week? — [Your name], [Campus] Admissions
Media enquiry — hold before responding
Hello [Reporter name], thank you for reaching out. I've noted your query and I'll come back to you within [X] hours with an official response from our office. — [Your name], Communications, Seth M.R. Jaipuria School, [Campus] [Now escalate to Group Marketing before posting any answer — do NOT reply publicly first.]
Child-safety concern (raised in comments)
Hello [First name], thank you for flagging this. Child safety is our first priority. I am moving this conversation off-thread and our safeguarding lead will contact you directly today. — [Your name], [Campus] [Escalate immediately to Principal + Group Marketing. Do not debate publicly.]
Post going viral in a negative direction
Immediate actions: 1. Do not delete the post or the comments. 2. Take screenshots of the top 20 comments and the post insights. 3. Message Group Marketing on the escalation WhatsApp group with: link, screenshots, your read of the sentiment. 4. Hold all further posts on the page until Group Marketing signs off. 5. Do not respond publicly until an approved statement is issued.
06 · Capture with intent
Photo & video shot lists
Hand this to the photographer before an event so you leave with the frames you actually need — not 400 unusable wide shots.
Morning assembly
- 1Wide vertical of the assembly line-up (9:16)
- 2Close-up of the anchor / speaker (4:5)
- 33-4 student faces, mid-shot, listening
- 4Hand-held vertical clip of the pledge / anthem (silent-friendly, add captions)
- 5One over-the-shoulder shot from the back of the assembly
Sports day
- 1Torch-lighting or opening ceremony (vertical Reel clip)
- 2Runner crossing the finish line — motion frozen at 1/1000s
- 3Team celebration — group hug or trophy raise (4:5)
- 4Coach + student portrait, mid-shot
- 5Cover frame: winning house flag against sky (9:16)
Results day
- 1Group photo of the toppers with the Principal (4:5, not raw list)
- 2Class 12 / Class 10 topper portrait (mid-shot, smiling, no marksheet visible)
- 3Wide shot of the school building on results day
- 4Vertical Reel: 15-second student quote on the journey
- 5Cover frame using the approved results template
Annual day
- 1Backstage: student adjusting costume — behind-the-scenes
- 2Wide of the stage during a performance (4:5)
- 3Close-up of a performer mid-expression
- 4Audience reaction shot (parents applauding — no faces of minors solo)
- 5End-of-show group bow (Reel-ready 9:16)
Field trip / excursion
- 1Students boarding the bus — establishing shot
- 2Learning moment on-site (student pointing / examining / asking)
- 3Teacher explaining, students listening
- 4Group photo at the destination (4:5)
- 5One student's short quote captured to camera (Reel)
06.5 · Reach for a stock shot
Generic photo library — Group Google Photos album
A Group-curated album of generic, campus-agnostic shots — students, classrooms, infrastructure, sports, activities. Any Jaipuria campus can use these when you need a filler frame, a supporting image for a carousel, or a placeholder while your own shoot is still pending. Not a substitute for real photography of your campus, students and events — use these to fill gaps, not to tell your campus story.
Preview — a few frames from the album
- Never claim a generic frame is from your campus in the caption.
- Prefer it for background / supporting slides — the hero frame should be yours.
- Do not crop out or overlay any watermark, if present.
- If your campus has none of your own usable footage for a topic, that is the real problem — raise a shoot request, don't paper over it with stock.
07 · Report what matters
Monthly reporting template
Every campus shares the same three numbers with Group Marketing every month — reach, admissions enquiries generated, and best-performing post. Same three numbers, every month, every campus. That is how the network becomes visible.
Download the monthly report (CSV)
Fill in the numbers by the 5th of the following month. Email to Group Marketing.
08 · Never lose a file
Asset naming & archive rules
A boring convention that saves hours in month six. Every asset published from a campus lives in the shared Google Drive with the same file name structure.
- Format: YYYY-MM-DD_campus_topic.ext
- Example (image): 2026-08-15_bhiwadi_independence-day.jpg
- Example (video): 2026-11-14_gomti_childrens-day-reel.mp4
- Campus code: lowercase, no spaces (use hyphens: gomti-nagar not 'Gomti Nagar')
- Topic: lowercase, hyphen-separated, no special characters
- Store at: /Jaipuria/[Campus]/[YYYY]/[MM]/
- Original + edited versions both saved. Never overwrite the source.
If your campus needs a template that isn't here — a new event type, a different report cut, an announcement format — it's a request to Group Marketing, not a licence to design one yourself. Keeps 60+ campuses in one voice.
