Seth M.R.Social Media KitCorporate office
For the Group Marketing Head: pick a school and a reporting period (1, 3, 6 or 12 months), enter the numbers from Meta Business Suite, and this page works out engagement, monthly growth, reach, enquiry efficiency and a verdict for each platform — then builds a four-slide deck you can present to the board or send to the school head.
Step 1
Choose 1, 3, 6 or 12 months. Enter the totals for the whole period; the page normalises posting frequency and monthly growth against the network benchmarks.
Step 2
| Metric | Facebook Page | |
|---|---|---|
| Followers at month end | ||
| Followers at month start | ||
| Posts published | ||
| Reels / videos published | ||
| Stories published | ||
| Accounts reached | ||
| Impressions / views | ||
| Total engagements (likes + comments + shares + saves) | ||
| Profile / page visits | ||
| Website or link clicks | ||
| Admissions enquiries (DM + comment) | ||
| Messages received | ||
| Median first response time (hours) |
Step 3
These four slides update live from the numbers above. Use Print / save the deck as PDF, choose Landscape and Background graphics, and you get a clean four-page PDF to present to the board or email to the school head.
The slides are empty until you enter numbers — press “Load sample data” to see a fully worked example.
Social media performance review
Reporting period: [Period] (month) · Facebook & Instagram · Prepared by Group Marketing, corporate office
Combined reach
0
Combined followers
0
Net new followers
+0
Admissions enquiries
0
Combined engagement rate 0.0% · Slide 1 of 4
Slide 2 · Platform comparison
Benchmarks: engagement 3%+ · growth 1–3% a month · 3+ posts a week · response under 4 hours · Normalised for the selected period · Slide 2 of 4
Slide 3 · Output and reach
Posts
Reels / video
Stories
Purple = Facebook · Gold = Instagram. Network standard is at least 12 posts and 8 Reels a month per campus (shown here as totals for the selected period).
Reach (000s)
Avg reach / post (000s)
Link clicks (00s)
Enquiries
Enquiries per 1,000 reached — Facebook 0.00 · Instagram 0.00.
Slide 3 of 4
Slide 4 · Verdict and next month
Facebook Page
At risk — Group support required
0.0% engagement · 0.0% monthly growth · 0.0 posts a week · — first response
At risk — Group support required
0.0% engagement · 0.0% monthly growth · 0.0 posts a week · — first response
Group Head observations & agreed actions
[Observations, the three agreed actions, owners and due dates]
Reviewed with
[Campus page owner]
Next review
First week of the following month
Escalation
Group Marketing, corporate office
Slide 4 of 4