Platform-wise best practices

Setup

• Professional (Business) account, linked to the campus Facebook Page. Required for Insights, scheduling, and any future API integration.
• Handle: jaipuria.[city] — lowercase, no underscores or numbers.
• Bio: campus name, board, grades, city, link. Contact button configured.
• Highlights: Admissions Campus Results Events Faculty — covers from Group template.

What to post

• Reels are the reach engine. 60%+ of your posting effort. 15–30s, hook in the first 2 seconds, vertical, native audio or trending audio (check licensing).
• Carousels are the depth engine. 4–6 cards, first card must earn the swipe.
• Stories are the loyalty engine. Daily. Polls, quizzes, question stickers, countdowns.
• Single images — sparingly, only when the photo is genuinely excellent.

Rules

• Post 4:5 (1080×1350) for feed images, not 1:1 — 4:5 occupies 25% more screen.
• Reels: 1080×1920, keep text/logo 250px clear of top and bottom. Reel covers crop to 4:5 in feed and 3:4 on the grid — centre your title.
• Trending audio: only from Instagram’s in-app library. Never upload copyrighted music — schools have had audio muted mid-campaign.
• Best posting windows for Indian school audiences: 7:30–9:00 AM and 8:00–10:00 PM.
• Never boost from Instagram’s in-app “Boost” button. All paid runs through Ads Manager centrally (§8.5).