Process, platform updates & tools

Speed matters more than a review queue. Campus publishes on its own authority using approved templates — only three things need Group sign-off.

8.1

The workflow

Group Marketing

1.Master calendar
2.Creative drop (14 days ahead)

Campus

1.Adapt to local calendar
2.Shoot / gather assets 48h ahead
3.Build from template
4.Self-check pre-flight (§8.2)
5.Schedule in central tool
6.Publish
7.Community mgmt (§7.1)

Group (again)

1.Spot-checks (sample, not gate)
2.Monthly report review
3.Quarterly network review

Approval gates — only these three need Group sign-off before posting

Anything about results, rankings, or claims.
Anything involving media, VIPs, or external partners.
Anything during an active crisis.

Everything else: campus publishes on its own authority, using approved templates.

8.2

Pre-flight checklist — 17 items, all must pass

Built from an approved template — layout / colour / font untouchedLogo correct file (PNG/SVG, not JPG/CDR), correct position, correct clear space, not on goldNo gold used as text on a light backgroundAny claim used is on the §1.5 locked list, and attributedIf it's an award / ranking — confirmed it's Seth M.R., not Seth AnandramConsent confirmed for every identifiable childNo full name + class + face combinationNo fees, no marks, no addresses, no phone numbers in frameCorrect dimensions and safe zones for the placementCaption follows Hook → Body → CTA structureTier 1 + Tier 3 hashtags present, total 8–12Alt text writtenVideo has burned-in captionsNo link in a Facebook post bodySpelling and campus name checkedNot a duplicate of something posted in the last 7 days

8.3

Meta platform updates — 2026

Update	What it means	Do this
Unoriginal content demotion	Facebook now demotes repurposed/recycled content. Cross-posting the same watermarked asset kills reach.	Upload natively to each platform. Vary the cover/first frame. No IG-watermarked video on FB.
Groups reach advantage	Content in active Groups gets treated as higher-trust than feed content.	Every campus runs a school-admin'd 'Jaipuria [City] Parents' Group.
Instagram 'Your Algorithm' topic controls	Users self-select topics; content is routed by declared subject.	State the topic explicitly in line 1 of the caption and in Tier 4 hashtags.
Organic link limits — in testing	Meta is testing throttling link-heavy pages that don't subscribe to paid promotion.	Links in first comment or bio button only. Keep post bodies link-free.
Proactive AI ad review	Every ad is scanned by AI classifiers before first impression.	All paid creative goes through Group / Kyrascope. No campus-level boosting.
AI transparency requirements	AI-generated imagery must be disclosed.	Don't use AI-generated images of students. Ever. Use real photography.

Governance note

Meta’s 2026 direction is consistent — original content, on-platform engagement, community over broadcast, verified business identity. The strategy in this kit is aligned with that direction rather than fighting it.

8.4

Approved tool stack

Need	Tool	Notes
Design	Canva Pro (Group Brand Kit)	Locked brand kit — schools can't change fonts/colours. Non-negotiable primary tool.
Advanced design	Figma	Group Marketing only
Scheduling	Metricool or Buffer (Group to finalise)	Multi-brand, per-campus workspaces, one dashboard for the Group.
Native fallback	Meta Business Suite	Free, but no cross-network view and no GBP / YouTube
Video editing	CapCut	Free, mobile, template-able. Caption auto-generation.
Photo	Snapseed / Lightroom Mobile	Correction only, no filters
Analytics	Metricool + Meta Business Suite + GBP Insights	Group consolidates
Asset library	Google Drive, structured by campus / year / event	Group-owned, campus-editable folders
Consent register	Google Sheets per campus, Group-visible	Auditable, timestamped
Approvals & requests	Group Marketing WhatsApp group + a request form	Low friction beats a ticketing system

Not approved

Free stock sites with unclear licensing · third-party “auto-post” apps that require your Facebook password · AI face-generation tools · any tool that requires a personal login shared across staff.

8.5

Paid promotion — centralised

No campus may boost, promote, or run ads from its page. All paid activity runs from the Group’s Ads Manager, under the Jaipuria Meta Business Portfolio, managed by Kyrascope.
Campuses request paid support via the Group with: objective, catchment, dates, budget indication.
Rationale: pixel / attribution integrity, policy compliance under 2026’s proactive AI review, and preventing the restricted-page problem from recurring.

8.6

Measurement

Metric	Why it matters	Target
Posts published	Consistency is the #1 predictor	≥ 12 / month
Reach	Distribution	+10% MoM
Engagement rate	Content quality	≥ 3%
Follower growth	Community	+3% MoM
DM / comment enquiries	Pipeline	Track absolute
Response time (median)	Service	< 4h
GBP: calls + direction requests	Local intent	+10% MoM
GBP: reviews + avg rating	Trust	≥ 4.5, +5 reviews / month

The metric that matters

Enquiries, not followers. A campus with 2,000 engaged local followers generating 30 enquiries a month beats one with 20,000 followers generating three.