The Social Media Kit for every campus.
Network-wide standards for all 100+ Jaipuria campus channels — brand, content, platforms, creative specs, community, process and consistency in one place.
Circulate this kit
One link for every campus.
This site is the single source of truth for all Jaipuria campus social channels. Share the URL with every Principal, Admin Head, and Social Media Owner. Bookmark it. Print the cheat sheet. Do not save offline copies that go stale.
Send the link
Forward this page to every campus. No attachments, no slide decks — one live source.
Print the one-pager
Each campus social owner keeps the Quick Reference at their desk.
Ask, don’t improvise
If a situation isn’t covered, escalate to Group Marketing instead of guessing.
Locked claims — §1.5
The only numbers we use, network-wide.
Do not improvise, round up, substitute, or “refresh” these. If a number isn’t on this list, it doesn’t go out.
Seth M.R. Jaipuria (us, Chairman Sharad Jaipuria, Lucknow) is unaffiliated with Seth Anandram Jaipuria (Chairman Shishir Jaipuria, Ghaziabad). Both won World’s Top 10 places in 2026 — for different projects, at different schools. Never repost, share, or celebrate a Seth Anandram Jaipuria achievement. See §1.5.
How to use this kit
Centralised template model
Templates, caption frameworks, campaign calendars, design assets, hashtag sets.
Local photographs, student and teacher names, event details, dates.
New logos, new colour schemes, new fonts, or off-template layouts.
Contents
Nine chapters. Read in order, or jump to what you need.
Brand guidelines
Ten non-negotiables, do/don't, prohibited content, locked claims.
Design & identity
Logo, colour, typography, photography, template discipline.
Content strategy
40/30/20/10 mix, weekly cadence, annual anchors, what actually works.
Platform playbooks
Instagram, Facebook, YouTube, Google Business, LinkedIn, WhatsApp.
Creative specs
Dimensions, safe zones, universal rules, accessibility.
Captions & hashtags
Hook → Body → CTA, length by platform, hashtag tiers.
Community management
Response SLAs, LEAP framework, safeguarding, crisis protocol.
Process & tools
Workflow, pre-flight checklist, Meta 2026 updates, tool stack.
Network consistency
Five mechanisms, onboarding, governance, quarterly audit.
A note on compliance
“Every campus page carries the Jaipuria name. One off-brand or non-compliant post reflects on all 100+ schools, not just yours.”