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Appendix A
One-page campus quick reference
The whole kit in one place. Print it, pin it, share it with the campus social owner on day one.
Cadence
Mon Reel · Wed Carousel · Fri Reel. Plus 2–3 Stories daily.
Content mix
40% learning in action · 30% people & pride · 20% value · 10% admissions.
Colours
Purple #563F6A · Gold #EDC868 (fill only — never as text) · Cream #FAF8F5 · Ink #2A2330. Text on a gold button is Night Plum #22103A, never white.
Font
Figtree. Only Figtree.
Sizes
Feed 1080×1350 · Reels/Stories 1080×1920 (250px safe zone) · YouTube thumb 1280×720 · GBP post 1200×900.
Caption
Hook (≤8 words) → Body (2–4 lines, be specific) → CTA (1 line) → 8–12 hashtags.
Hashtags
Always #JaipuriaSchools #SethMRJaipuria #Jaipuria[City] + 2–3 local + 2–3 topical.
Reply within
4h enquiry · 2h complaint · immediately for anything about a child.
Approved claims
60+ schools · 50+ cities · 55,000+ students · #1 in Lucknow, #2 in UP (EducationWorld) · World’s Top 10, Community Collaboration (T4 2026, Gomti Nagar). Not “No.1 in UP”. Never repost Seth Anandram Jaipuria — different group.
Fees · marks · full name + class + face · unconsented photos · Google Images · logo edits · gold text · own designs · own ads · deleting complaints · reposting the other Jaipuria group.
Stop posting → say nothing → call the Principal → Group Marketing within 1 hour.
Voice
Numbers over adjectives · Statements over slogans · Confidence without exaggeration.