Chapter 09
§9Maintaining consistency across the network
Consistency doesn't come from a document. It comes from making the compliant path easier than the non-compliant one.
9.1
The five mechanisms
Locked tooling
A Canva Brand Kit with locked fonts and colours does more for consistency than 40 pages of guidelines. A school can't use the wrong blue if the wrong blue isn't in the picker.
Templates over rules
Ship 30 templates covering 90% of what a school posts. Nobody improvises when the template already exists.
Central calendar with creative drops
Group ships finished creatives 14 days ahead for every network moment. Schools adapt, don't create.
Named owner per campus
One person, named, trained, accountable. Not 'the office' and not a rotating duty. Their name goes on the monthly report.
Visible measurement
A quarterly network leaderboard — reach, engagement, enquiries, response time. Nothing drives compliance like a peer table.
9.2
Onboarding & training
Every campus social owner completes, before getting page access
- 90-minute kit walkthrough (live, recorded for reference)
- Canva Brand Kit hands-on
- Scheduling tool hands-on
- Safeguarding + consent module — mandatory, with sign-off
- Crisis protocol dry run
Ongoing
- Monthly 30-min network call — what worked, what’s coming, one skill.
- Quarterly refresh when platform specs change.
- Buddy system: pair a new campus owner with a high-performing one for 60 days.
When a campus social owner leaves, access is revoked within 24 hours and the replacement completes onboarding before regaining it. No informal handovers, no shared passwords.
9.3
Governance rhythm
| Cadence | What | Who |
|---|---|---|
| Weekly | Campus posts per calendar; Group monitors the feed | Campus |
| Monthly | Campus report; network call | Both |
| Quarterly | Access audit; leaderboard; kit updates; spec refresh | Group |
| Annually | Full kit revision; consent register reset for new session | Group |
9.4
Quarterly network audit — the checklist
For every campus, Group Marketing checks:
First failure → coaching. Second → mandatory retraining. Third → posting rights move to Group Marketing until remediated.
9.5
Known gaps — close before circulation
| # | Item | Owner | Priority |
|---|---|---|---|
| 1 | Remove the false 'No.1 in UP' locked claim — replace with #1 Lucknow / #2 UP / #34 India | Group Marketing | Before circulation |
| 2 | Reconcile the two design systems. The logo says purple + gold. Decide, then retire the loser. | Brand Owner | Before circulation |
| 3 | Push corrected logo-sampled hex values into tokens.css / tailwind.config.js | Group + Kyrascope | Before circulation |
| 4 | Ship the T4 World's Top 10 creative pack + captions — the window is closing | Kyrascope | Before circulation |
| 5 | Two Meta pages currently restricted for policy violations | Group + Kyrascope | Before circulation |
| 6 | Main group page over-permissioned — admin audit pending | Group | Before circulation |
| 7 | Verify '99% first-division for 10+ years' or drop it from locked claims | Group | Med |
| 8 | PNG / SVG exports for every campus logo — several exist only as .cdr / .ai | Group Marketing | Med |
| 9 | Handle migration decision — existing handles don't match jaipuria.[city] standard | Group Marketing | Med |
| 10 | Scheduling tool selection + per-campus workspaces | Group + Kyrascope | Med |
| 11 | Canva Brand Kit build (locked to §2.2 palette + Figtree) + campus seats | Group Marketing | Med |
| 12 | Template library — 30 templates across 4 pillars | Kyrascope | Med |
| 13 | Consent form template + register, legal review (DPDP Act 2023) | Group + Legal | Med |
| 14 | Campus social owner named for every school | Group HR + Principals | Med |
| 15 | Comment keyword filter list | Group Marketing | Low |
| 16 | Master annual calendar 2026–27 | Group + Kyrascope | Low |
| 17 | YouTube consolidation — migrate any existing campus channels | Group Marketing | Low |
9.6
Contacts
| Need | Contact |
|---|---|
| Template request, asset request | Group Marketing |
| Approval (results / media / VIP) | Group Marketing |
| Crisis | Principal → Group Marketing → Kyrascope (in that order, within 1 hour) |
| Page access, security, restrictions | Group Marketing |
| Paid campaigns | Kyrascope Media |
| Tool support | Group Marketing |